The year ahead...

Welcome to a new year at the AD Guild.

There have been a few changes over the last couple of months; we have had elections for the new Chairs and Council and we are pleased to welcome in new Council members to help guide us through the next steps to establish us as a force within the Film and Television industry.

We are also delighted to announce the appointment of Christina Tsangaris, as our first AD Guild Manager.  This new role takes some of the pressure off the AD’s who have been giving their precious time over the past two years to build the Guild and to benefit the AD community. Christina has many exciting ideas that she will be working with members to develop during the upcoming year. She will also be the conduit for all press and collaborative schemes with other industry and external bodies to progress the visibility and reach of the Guild. 

"It has been a pleasure to join such an exciting team, and to bring my background in content and business strategy to the AD Guild. With an ambitious outlook on the year ahead, we hope to continue to deliver to the community of AD Guild members in new and exciting ways. From benefits and training, to new forms of resources and support, we hope our members will thrive across their professional development this year and beyond"- Christina Tsangaris, AD Guild Manager

As we progress, the coming 6-12 months will undoubtedly reflect a shift in the ADG, and we welcome the involvement from all our members. If you feel you have ideas on where the AD Guild needs to concentrate our efforts, how you feel things can improve to assist AD’s, or developments that can be implemented internally, please use your voice and platform as an AD Guild member to contribute towards this change. We are only as strong as our members' involvement, and we are here to realise your vision at the AD Guild.

There are also other developments taking place that we are eagerly anticipating at the AD Guild. We are closely involved in the ongoing PACT-BECTU negotiations and more details of the latest moves will be posted shortly.

On another note, and in light of recent political events, the world has been in painful acknowledgement of the atrocities taking place in Ukraine. Many of our members have worked in Ukraine in the past, or alongside Ukrainian crew, who are now having to take up arms to defend their country. 

The Advertising Producers Association, in conjunction with others, have set up a site where those who wish to can donate to help those suffering. If you would like to contribute, please visit their website here This is the website for anyone who wishes to help those in the Ukrainian production community.
Thank you for taking the time, and we look forward to your involvement in the progress of the AD Guild.


Chairman | AD Guild UK

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