This Thursday at 13:00 we are coordinating the first week of a social media push to highlight the importance of ADs, using campaign materials we have been working on. The aim is to get the same messages and visuals in front of as many people in the industry as possible.
We are keeping this simple, you do not need to write your own post. At or after 13:00 on Thursday 9th, please share or repost the campaign from:
Bectu Assistant Directors Branch Instagram
Assistant Directors Guild (ADG) Instagram
ADG LinkedIn page
Both Instagram and LinkedIn are widely used across the film and TV industry, particularly by freelancers, production companies and HoDs.
Why it helps if you share:
It shows that ADs care about how the role is seen across the industry.
It helps raise the profile of the AD role to people who make hiring and budgeting decisions.
It helps remind people of the importance of our role to the running of a set.
You are not expected to create anything, just share the Instagram and LinkedIn posts, and ideally follow those feeds so you see future updates. We have attached the material that will be posted so you can see it in advance.
We have planned an initial five‑week run of posts, with a slightly different message each week. Posts will go out every Thursday.
Thank you for your support!
